During lockdown they ventured out into online learning, something that was playing an increasingly large role within their business. With this in mind Duarte decided to completely reimagine their website and user journey.
The goal of this project was to create a journey for both learning and consulting users all under one roof. Duarte also wanted a ‘living and breathing site’. Our role in the project was to conduct user research, run user tests and create wireframes that took learnings from the discovery process to create game-changing new website features.
User testing objectives
- Understand what steps a user takes to enquire about a service, how much information they need and what pain points they experience along the way
- Understand what steps a user takes to enrol in a course, how much information they need and what pain points they experience along the way
- Identify what’s working well on competitor sites and how we can improve our journey based on this information
- Discover the language and terminologies that users understand and relate to
- Through user pain points discover potential new website features that improve the overall user experience
- Gain insight into a way that we can effectively consolidate information
