Combining the BWB letterforms created a symmetrical, geometric marque. The classic typeface Baskerville was chosen as the primary font for its high contrast & generous proportions, an elegant yet readable typeface that suggests quality & style. The clean and geometric Futura Book is used as the secondary typeface, it’s familiar and sturdy, complimenting the marque. Increasing the letter spacing adds authority and strength to the logo. It was vital the logo scales well across a variety of uses, from large printed materials to social media icons.