Newly established wine consultancy ‘Boutique Wine Brands’ required a brand identity for use across all platforms, printed and on-screen. Visual cues included; ‘Stylish simplicity, refined elegance, premium and authoritative’.

Combining the BWB letterforms created a symmetrical, geometric marque. The classic typeface Baskerville was chosen as the primary font for its high contrast & generous proportions, an elegant yet readable typeface that suggests quality & style.

The clean and geometric Futura Book is used as the secondary typeface, it’s familiar and sturdy, complimenting the marque. Increasing the letter spacing adds authority and strength to the logo.