AMK Legal.
Lead Generation | Native Advertising | Social Media
AMK legal are a national law firm specialising in mis-sold investment claims. We were tasked with generating upwards of 150 leads per day for their current campaign. This was achieved through native and social media ads which directed visitors to bespoke landing pages. From there they could answer a few questions and submit their details – creating a high quality lead.
User journey
To ensure the conversion rates were high we kept the user journey as simple as possible, asking only the essential questions needed for their claim to be successful. The design was clean, asking one question at a time, and a “step marker” displaying their progress.
Native and social media advertising
Traffic to the landing pages was driven by both native advertising, and social media. We continually monitored the performance of the adverts and adjusted them to achieve the maximum engagement.
The end result
The project was a huge success as we were not only achieving the high volume of leads, but conversion rates were higher than all our competitors resulting in a working relationship that lasted the entire length of the campaign.